Job: Marketing Communications Manager – Careers @ Nail Palace Group

Title	Marketing Communications Manager
Salary	S$3,500 to S$6,500 (Negotiable on experience)
Location	Tai Seng Head Office & Islandwide
Job Information	We are looking to recruit a highly astute Marketing Communications Manager. For the right individual with an extraordinary eye for detail, energy and enthusiasm which will trickle down to your team, this is an exciting opportunity to contribute to the growth of Nail Palace with ambitious plans for new heights of success. In return for your dedication and hard work you can expect to be well rewarded in line with the results you can achieve; in effect the sky’s the limit. You will be working closely with our dynamic team, to develop and implement overall strong, strategic marketing programmes to ensure customer growth and sale plans to achieve desired ROI.
Your Primary Responsibilities include (but not limited to)	1. Propose and manage marketing programmes *1.1 New Launch* – Work with Sales and Education department to place order forecast for new product, service and package (PSP) launches – Perform competitive analysis of PSP to determine: (i) correct pricing (ii) unique competitive advantage (iii) launch strategy – Set pricing for new PSP that is acceptable to customers and competitively benchmarked to competition – Devise launch platform based on unique competitive advantage – Develop effective media plan for PSP product launch that will deliver the desired marketing objectives – Devise new customer recruitment program – Review results against launch forecast & objectives – Responsible for New Launch analysis for reporting *1.2 Marketing Calendar* – Plan marketing calendar with strategic directions – Negotiate with landlords for best dates for promotional events – Develop media strategy and plan that will provide the reach and frequency required for each marketing program to achieve desired objectives. Such media strategy should include both traditional and new media such as online – Plan promotional activities that will meet desired marketing objectives for each of the programs – Develop marketing brief incorporating sales target and strategy, marketing and PR objectives and strategies, education focus and promotional mechanics to ensure everyone in the team is on the same page – Oversee implementation of marketing calendar to ensure smooth execution of marketing programs such as collaterals, PWP and GWP are charged out on time and team including Branch Managers are briefed on mechanics of promotion – Review results against sales target, marketing objectives and growth objectives *1.3 Media & Communications (PR)* – Close liaison with media agency to plan and allocate media budget to meet marketing objectives. – Maintain a competitive media spend by channel, constantly review media plan to ensure budget is optimized with the best media executions and SOV objectives are met. – Cultivate close rapport with press to secure good coverage of our PRP launches and business pillars. – Be creative in PR and ePR communities engagement to steer our position. – Ensure we have simple and communications for customers *1.4 Store Design and Visual Merchandising* – Determine, at budget planning stage, number of outlets that will require renovation and capital budget required – Supervise Marcom Executive (ME) on the renovation of new outlets which include: (i) ensuring PRF is filled up (ii) getting competitive quotes (iii) getting managements’ approval on design (iv) required structures such as sofas and lockers are ordered in advance (v) submission of capital requisition form for approval (vi) submission of asset disposal form (vii) photographs of new outlet for file (viii) co-op billing is completed – Ensure outlets’ image and cleanliness are maintained – Determine, at budget planning stage, number of outlets that will require renovation and capital budget required – Review collateral offerings from supplier and supervise Marcom Executive to place orders according to priority as specified in marketing calendar. – Work with ME to execute over the counter communications that are designed to hook and engage the customers – Supervise ME in the development and construction of structures required for store animations – Review results of new outlet design or visual merchandising elements and recommend appropriate changes *1.5 Customers Relationship Management (CRM)* – Devise Affiliate CRM strategy based on strategic inputs – Supervise ME in the implementation of appropriate CRM programs – Review results and make recommendations for improvements – Actively explore CRM opportunities, translate the CRM insights into marketing activities to drive the customer recruitment, engagement and loyalty – Responsible for monthly CRM reporting and analysis 1.6 Promotions – Develop mechanics of promotion for every marketing program and communication plan for the promotion – Present mechanics to store to solicit support to proceed with promotion and secure cooperation contribution – Supervise execution of various promotions such as promotional events and 3rd party joint promotions – Review results against sales strategy 1.7 Digital Marketing / E-Commerce / Online – Understand the digital ecosystem and how it can be integrated for an effective marketing campaign – Supervise ME in maintaining the website and ensure it is constantly updated with relevant content – Manage all social media channels in line with the Company ‘brand’ and also with relevant news to the industry – Actively monitor online mentions and reputation of the Company and responds appropriately on the Company’s behalf – Build and maintain a permission-based list of prospects and influencers and send appropriate periodic e-mailings. – Develop and maintain the Company’s profile pages on all Social Media platforms. – Maximize the Company’s online presence by proactively posting the Company’s materials, videos, photos on sites. Where possible, create the Company channels on these sites. *1.8 Customers & Market Research* – Conduct research to gain better insights to consumers’ usage and attitudes – Evaluate how marketing programs and new product launches have impacted customers’ perceptions – Conduct market trend analysis on current and new concepts, monitor competitors’ activities and plan proactive actions. 2. Manage Operational Effectiveness – Propose shopping carts for marketing expenses – Ensure marketing launches and marketing programs deliver desired ROI – Ensure effective use of marketing resources 3. Improve Business Process – Set up standard systems and procedures to ensure smooth operations – Proper system set up to enable accurate tracking of new PSP launches, marketing programs, sampling programs, CRM programs, investments in online programs and marketing expenses that will not take up more time and resources 4. Lead and Develop People – Lead, coach and motivate the team to consistently work towards adding value to the Company – Manage the performance of all staff recognizing their contribution and ensuring continuous improvement.
Requirements	*Academic Qualifications* Possess a Bachelor’s Degree in Marketing or related field. *Previous Experiences* Minimum 5 years of related experience in Sales/ Service/ Retail/ FMCG industry, preferably in the Beauty & Wellness industry. Coordinating & managing marketing events. Able to attend to late evening calls, emails & messages. *Computer Literacy* Proficient in MS Excel, Word, Powerpoint and Gmail. Knowledge of Graphic Design software will be an added advantage. *Language Abilities* Fluency in written and spoken English and Chinese – to liaise with Chinese speaking associates. *Other Key Knowledge & Skills* Able to work in a fast-paced environment. Broad/strategic thinker, identifies the implications of macro trends for the business. Can identify potential problems and opportunities both in the start and long term. Is able to identify critical concerns and prioritise. Effective computer and systems skills. Excellent clear and logical thinking with good presentation skills. Excellent numerical skill. Excellent people skills – able to develop effective relationships internally and externally. Excellent team player with good interpersonal communication skills. Excellent copy writing skills, both for Above the Line /Below the Line, and including social media. High ability in identifying consumer preferences, market gaps and technological trends. Innovative, comes up with creative solutions to difficult problems. Maintains calm and perspective in difficult situations. Meticulous with good project management skills. Must also be able be a self-starter, and multi-task oriented. Goal oriented and has great collaboration skills. Optimistic and Perseveres, Rolls with the punches, seeing an opportunity rather than a setback. Sees others positively, expecting the best of them. Remains motivated despite adversity. Persuasive and engaging Positive thinking and result oriented mindset. Possess strong expertise in delivering highly effective integrated campaigns Respected and enthusiastic leader. Draws others into enthusiastic commitment to the collective effort. Has a direction, energy and passion. Inspires others to exceed expectations. Shapes the environment to foster a drive toward achievement, learning and teamwork. Model behaviour. Seeks continual learning and is open-minded Self-motivated, independent and able to work under pressure. Strong analytical and strategic thinking skills. Strong commercial acumen, with the experience on determining return on investment. Strong customer focus. Strong influencing skill and flexible influencing style with ability to manage cross-functionally at all levels. Strong organisational skills. Strong, relational writer and enthusiastic communicator. Welcomes challenges. Willing to champion change even in the face of opposition. Willing to travel to our outlets island wide. (Near MRT Stations)
Additional Info	Employment Type: Full Time, Permanent Company Size 150 – 200 Employees Dress Code Smart Office Working Hours 5 days work week Monday – Friday 9am – 5pm Rest on Saturday, Sunday & Public Holidays.
Our Competitive Package	Compensation: Basic Salary Range: S$3,500 to S$6,500 (Negotiable on experience) Campaign Incentive Annual Performance Bonus Mobile Phone Reimbursement Transport Reimbursement Leave: 14 days of paid Annual Leave 5 days of Chinese New Year Leave Child Care Leave Marriage Leave Maternity Leave Medical & Hospitalisation Leave Compassionate Leave Other Staff Benefits: Staff Discount Free Foot & Nail Care Services provided Employee Referral Bonus Long Service Award
Are you interested in joining our dynamic team?	We welcome all interested and qualified Singaporeans/ Singapore Permanent Residents to apply. If you are a dynamic and self-motivated achiever, please apply online via APPLY NOW below! Alternatively you may choose to send your detailed resume in MS Word or PDF format to apply@NailPalaceCareers.com . Resumes please INCLUDE: Personal Particulars with Recent Photograph Education background Word experiences in point forms All Reasons for leaving Current and Expected salary Date of availability/ Notice Period Please state the position that you are applying for in the e-mail subject heading. We thank all applicants for their interest, but regret that only shortlisted candidates will be invited for an interview. Your Profile will be kept in our database for more career opportunities. We wish you all the best in your job search.
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